Panasonic is exhibiting a conceptual model of a 3D Full HD Camera Recorder at the 2009 NAB Show where it announced it would start development of a 3D Full HD Production System.
With Hollywood studios moving towards creation of more 3D entertainment content, Panasonic successfully debuted the world's first 3D Full HD Plasma Home Theater System based on Plasma display and Blu-ray Disc technologies at the CEATEC trade show in Japan in September 2008. More recently, the company also established the Advanced Authoring Center within Panasonic Hollywood Laboratory in February 2009 to support Hollywood studios in developing 3D Full HD Blu-ray Disc titles.
Production of 3D movies requires a great deal of time and effort. With the new 3D production system, which can enable an easier and more efficient 3D production process and environment, Panasonic will contribute to accelerating the realization of easier high-quality 3D content production.